The Fry's family hasn't stopped
at a handful of products. They're
constantly investing everything
in new flavours to keep their
consumers excited, and which also,
importantly, talk to non-vegans or
vegetarians. They've moved with the
times, and taken a meat-free, protein
substitute, and pointed out that
Fry's Foods don't have to be eaten
as is, but can also be used as an
ingredient in something sensational.
'but that's not what it's about. It's always been about our
family ethos, where we're committed to educating people
about the negative impact animal agriculture has on the
animals, our planet and biodiversity, and our health.'
For Wally, it's not even about being an animal lover:
'I'm just a lover of practising no harm. I have a great
respect for life. Increasingly, people understand that what
they do as individuals has a negative or positive impact
on everything else. It's like throwing stones into a pond
– those ripples go all the way to the bank. The whole
pond is affected by one stone. It's a fact of physics, an
inescapable truth.'
As Newton said, 'For every action, there is an equal
and opposite reaction.'
The Fry's family hasn't stopped at a handful of
products. They're constantly investing everything in new
flavours to keep their consumers excited, and which also,
importantly, talk to non-vegans or vegetarians. They've
moved with the times, and taken a meat-free, protein
substitute, and pointed out that Fry's Foods don't have
to be eaten as is, but can also be used as an ingredient
in something sensational. They've matched Fry's with top
chefs, fashionable ingredients and cooking methodo