INNOVATETRADITION
A traditional office product has been given a face-lift. Bulk copy paper supplier
Justpaper recently introduced an innovative new method of packaging its 500
sheet reams of A4 white paper in recyclable plastic resulting in a cost saving for
the consumer and the opportunity for personalised branding. We take a look.
W
hen reloading the office photocopier machine,
the sheets guarantees that the paper stays dry during
you’re probably used to finding the next ream,
transportation and storage and does not gather dust. 'It’s
tearing off the thick paper wrapping and then
important for consumers to see the product they purchase.
promptly discarding that now useless packaging into the
With the clear packaging we are able to convey our honest
bin before loading the empty tray. It’s not sustainable or
promise of quality that what you see is what you get,' says
environmentally friendly but it is what we have become
Rosenbaum.
used to.
The new packaging will allow clients to place their
'Packaging is seen as a necessary evil to protect a
own brand on the reams making the ream part of their ‘in
product but it shouldn’t be an additional and excessive
house’ range of stationery. Large suppliers have already
cost to the consumer. Why should one overpay for what
signed orders for the new packaging, including MassCash
you don’t use?' asks Nicole Rosenbaum, Director and
who will provide JUSTpaper nationwide in their Back to
Product Manager at JUSTpaper which opened for trading
School 2016 range, Stationery Dock and Multimart among
in January this year. 'We wanted to modify the packaging
others.
and found that we could improve the shelf-life storage
'It was a risk for us to change the packaging of such a
quality of the product, customise the packaging for bulk
traditional office product that has been wrapped in paper
orders and offer a stabilised price with a faster production
for years, however we are seeing that customers are
line and lower input costs,' she said. 'We are also able to
opting for the new technology because of the benefits,'
reduce wastage as the new plastic packaging is recyclable.'
concludes Rosenbaum. O
The new packaging production line began operating
earlier this month and is the first of its kind in the country.
The machinery designed by JUSTpaper and an engineering
firm employs smart plastic technology. The plastic covering
ODYSSEY 102
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DIGIMAG
For more info on JUSTpaper and to have your
A4 copy paper packaging customised for
your company visit www.hrspapers.co.za.