October 2018 Issue #22 October 2018 Issue #22 | Page 96

LOOKING FOR PREMIUM MALE MAKEUP?
MMUK MAN HAS GOT WHAT YOU ARE SEARCHING FOR
Chanel has this month launched an exclusive range of makeup products,
designed specifically for men, Boy De Chanel.
Featuring a lip balm, foundation and deluxe eyebrow pencil, the collection
hit the high streets of South Korea last week and the reaction from within
the beauty industry has been huge.
Of course, Chanel isn’t the first major fashion label to launch male make-
up into the beauty stratosphere. Let’s have a quick rewind to 2015, where
fashion house Tom Ford released a concealer, brow definer and lip balm, all
designed specifically for the growing needs of the discerning man.
Proving that premium doesn’t have to be pretentious, labels such as Chanel
and Tom Ford are undoubtedly shifting the plate tectonics of modern day
beauty faster than any of us thought possible.
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