Optical Prism October 2016 | Page 25

Transitions Optical has discovered there is value in the convenience of a lens that automatically adjusts tint. “Changing light conditions cannot only be distracting, but also hinders your ability to see what's ahead, especially for cyclists and runners,” says Catherine Rauscher, global director for lenscaster partners, Transitions Optical. “One of the most exciting new aspects to our business is the way we've started expanding our adaptive technology into new industries, like motorcycling and snow sports. “We partner with some of the most iconic brands like Bell, Lazer and Shoei, to offer Transitions adaptive face shields, which eliminate the need to carry two shields. We also recently launched a line of adaptive snow goggles, available from Dragon Alliance and Nike.” The Oakley Transitions sunglasses in Oakley Fast Jacket frames with clear to dark Iridium Transitions adaptive sun lenses combine Transitions photochromic technology with Oakley balanced light filtering to boost visual contrast, even in low light. “It's a key benefit for athletes because it improves depth perception,” says Rauscher. These lenses are available in some of Oakley's other popular frames, including the Racing Jacket, Flak Jacket and Split Jacket. Optical Prism | October 2016 23