Spotlight
SAFILO
LAUNCHES
CARRERA
JUNIOR
Carrera introduces four easy-towear Carrera Junior sunglasses for
six to 12-year-old boys and girls for
the first time in the U.S. which are
available in trendy materials,
colour and mirrored lenses that are
appealing to kids and pre-teens. A
refreshed new collection of Carrera
Junior optical frames for the same
target provides a substantial kids
offering from the Carrera brand.
“Upon entering primary school,
a child’s universe of reference
changes. Their tastes are beginning
to establish and they seek to
integrate and become sensitive to
trends and brands at this age,” says
Nicola Bonaventura, Artistic
Director of Proprietary Brands
for Safilo Group.
“For this reason, we’ve developed
scaled down adult frames for this
age group. Following Carrera’s new
brand platform, the Carrera Junior
offerings follow suit and are styled
based on the “Out There” lifestyle
concept, built on Carrera’s belief
that passion is the fuel that moves
us through the journey of life.
Carrera boys and girls are invited
where the adventure begins.”
www.safilo.com
Optical Prism | October 2015 13