Oasis Magazine - Cairns & Tropical North Queensland Issue 22 - Feb|Mar 2018 | Page 67

FREE ebook Are you a restaurant or hospitality business owner? Download Bartercard’s FREE e-book, 2018 Top Food and Hospitality Trends to stay ahead of the curve. The average life expectancy of a person is 700,000 hours and the world is too rich to take trips which look alike – is the concept underpinning a new iteration of accommodation letting guests enjoy tailored experiences and explore places like a local. Hotels Co-living spaces While Airbnb is the alternative to hotels, hotel brands are starting a new version of accommodation through co-living spaces. Visitors can choose the level of privacy or community they want to experience like at AccorHotels’ brand Jo&Joe where a new ‘open house’ category includes open-plan, collaborative kitchens, a bar for locals and guests, a ‘happy house’ creating a ‘home-like’ experience and dormitory-style bedrooms. The brand is also doing out-of-the-ordinary (OOO!) accommodation like mud huts and beach shacks.  Time will tell whether this approach takes off, but it does cater to a market of travellers who want a radically different experience to the everyday hotel stay.  Pop-up vacations Individually designed rooms are already in place and pop-up restaurants are a thing, but the next step is pop-up hotels in a variety of places. 700,000 Heures, a newly launched hotel group, is calling itself the first wandering hotel in the world where locations at private residences change every six months. More combinations Hospitality is a competitive space, third- party booking sites are curbing prices and the industry is looking at new ways to reach and engage customers. Hotels/ cafes and hotels/galleries are common combinations but one upcoming concept is the hotel/perfumery. Hotels, restaurants and shops are already creating their own scents, next is creating spaces where guests can test out and take them home. In New York, The Mark Hotel is launching ‘Le Shop’ online which sells branded clothing, there are hotels where you can purchase their customised brand of beds, and in Tokyo Hotel Koe is adding a bakery and clothing store on each of its three floors. Bartercard – helping restaurants and hotels succeed for 27 years Bartercard is a business marketplace where members exchange products and services without the use of cash – boosting cash flow to fund business expansion, attracting new customers and increasing profits along the way. We know small business inside out and can put your restaurant or hotel brand ahead of the curve. FREE EBOOK 2018 TOP FOOD AND HOSPITALITY TRENDS To download, visit: go.bartercard.com.au/Oasis Issue 22 | 71