Sleepless
NIGHTS
MARKETING
JONATHON
PACKHAM
Platinum Graphics
I hear it all the time.
“You own your own business, you can
do as you want, sleep in when you
want.”“You don’t have a boss to answer
to, that must be awesome!”
Well, it is awesome, but not necessarily
for those reasons.
When you own a business, there are
definitely some perks. For each business
owner, the perks can be quite different,
however most of the time, owning a
business is hard work, late nights and
when you are getting started there
are plenty of sleepless nights. Those
sleepless nights come from a variety
of things. For me, it was excitement,
adrenalin and a flurry of ideas.
Not all businesses come from
an amazing idea. Sometimes an
opportunity is presented or a gap in
the market presents itself, a need
or requirement that lays there just
begging for someone to recognise and
take advantage. Once you have made
the decision to start your business, then
comes the realisation, how do I turn my
idea into a successful business?
One of the key elements to a successful
business is branding. In the past,
branding was defined as a name, slogan,
sign, symbol or design, or a combination
of those things that identify products or
services of a business. The brand was
identified to differentiate the goods and
or service from the competition.
Today branding is not only about
getting your target market to select you
over the competition. It is about getting
your customers to see you as the only
provider of a solution to their problem
or need. Your brand needs to clearly
deliver your message, it gives your
business credibility and emotionally
connects your customers with your
product and or service as well as
motivates the customer to buy and to
create customer loyalty.
When you think about your brand, you
really want to think about your entire
customers experience. Everything from
your logo, your website, your social
media experiences even the way you
answer the phone and the way your
customers experience your staff.
Your brand is the way your customer
perceives you.
When starting your business, you
can get help from a business which
specialises in building brands for our
customers. Platinum Graphics has over
14 years’ experience building brands
for our customers. We want to make it
as easy for our customers as possible.
That is why we have created our Small
Business Start Up Packages, everything
you need, all together for a fixed price.
With Platinum Graphics, there is one
less reason to have sleepless nights.
Issue 21 |
65