O Golpe – Brics, Dólar e Petróleo Euclides_Mance_O_Golpe_Brics_Dolar_e_Petroleo | Page 369

NOTAS E CITAÇÕES NOS IDIOMAS ORIGINAIS
• Gun Giveaways – If you ’ re supporting the Second Amendment , [...] ask a local gun manufacturer to donate a real gun to the event . If guns are banned on campus , have a big event where you raffle off a ticket for the gun that the winner receives and can later redeem at the manufacturer or local FFL dealer [...]. Tax Day Smash – Frustrated with paying your taxes on April 15 ? One student group once bought a beat up old car , parked it in front of the local Post Office , and let people go to town on it with a baseball bat after they walked out of the Post Office . Who doesn ’ t like to take a swing at coercive taxation ?
57 Step 3 : Plan the Protest [...] It ’ s tough to give a specific timeline [...] because protests may be planned a month beforehand or just a few days beforehand . However , there is a general order you should follow [...]: Conceptualize – The first step is to come up with the idea of the event . [...]. Don ’ t be bashful about asking Students For Liberty for help in conceptualizing your idea .[...] Determine the Goal – […] a successful protest must have an end goal in mind . Furthermore , […] is one that everyone is talking about [...]. Leverage existing methods of communication such as TV stations in your area , your local paper [...]. As a ruleof-thumb , if your goal does not entail getting covered by a lot of media , then your protest will likely be less than successful . Craft the Message – Another way of thinking about this is coming up with your sound bites . If the [...] newspaper shows up to cover the story [...], you need a clear , concise message that everyone organizing the protest can give them . Create a Timeline of Events – What will happen and when will it happen at the event ? [...] Consider chopping it up with intermittent events , though , like a speech in a loudspeaker at certain points , or special prizes for people who come at particular times . Develop a Budget – If you are going to be buying things for the protest , make sure you budget it out and keep costs as low as possible . Make sure to include some kind of give-away . You should have flyers / pamphlets for people to take away , but including something else like candy or a small toy about the issue can be very memorable . Organize Volunteers – Make sure you have a strong number of volunteers at the protest throughout the event . [...] Make sure people volunteer for at least 2 hours [...] and feel obligated to engage with observers . Create a Marketing Strategy [...]
58 Step 4 : Market the Protest […] You need to tell people about the protest beforehand . […] Draft up a press release preferably two weeks beforehand [...] and send it to [...] newspapers , [...] bloggers [….], the local news station , local radios , and any other media you can think of . [...] After that , make a Facebook Event to promote it and invite as many people to join the event as possible , in order to get them to show up and support or oppose you . Then go ahead and let as many student groups know you ’ re hosting the protest as possible . Let your potential allies know , as well as your potential opponents . 2 In general , you need to let people know about your protest as many ways as possible before it actually happens .
59 [...] don ’ t forget to send out updates via your previously set up social networks , send reminder emails , and message updates .
60 [...] Also , be sure to keep in mind that text heavy and overly “ busy ” fliers do you no good . Grab their attention quick , give them the information required , and remember that brevity is a virtue with fliers .
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