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Artikel/article
H Ü B S C H
D3340
HÜBSCH
Nyt showroom
Endelig byder 2018 også på nye designmæs-
sige oplevelser for kunderne. Hübsch er
netop gået i gang med at bygge nyt domicil
– stadig forankret i Midtjylland. Her bliver
der blandt andet plads til nyt showroom på
hele 400 kvm.
- Vi lever i en digitaliseret verden, hvor alt
går stærkt. Det øger behovet for nærvær
og personlig kontakt. Derfor skaber vi et
showroom, hvor vi kan skabe nærvær, di-
alog og være i øjenhøjde med kunderne. For example, beautiful velours in deep and - We have expanded our annual collection
inspirere deres egne kunder i butikken. gorgeous materials such as terrazzo, which the demand of our customers. We see in-
Her kan kunderne komme året rundt og
opleve vores varer og blive inspireret til at
På Formland kan du opleve kollektionen
fra Hübsch på D3340.
Summary
A strong international home interior trend
is about decadent and luxurious living. At
Danish design company Hübsch, the trends
are incorporated as extravagant twists
into a range of new products.
- We will never become a 100% decadent
brand. Instead, we try to integrate current
international trends into our design and
look. The luxurious trends are reflected in
our strong focus on materials and surfaces.
warm colour tones can be found in our fur-
niture collection. We also continue to use
beautifully integrates into our arts and
crafts designs, says Daniel Henriksen, head
of marketing and co-founder of Hübsch.
Metal also plays a central role in the new
designs.
Additionally, Hübsch is making some con-
ceptual changes to its delivery cycle: In-
stead of releasing a collection twice a year,
Hübsch is now packing all of its designs into
one, all-year collection. The collection is set
to be supplemented with smaller seasonal
collections – in July, for example, with spe-
cial focus on furniture, lamps, textiles and
Christmas.
and made it so large and wide that it covers
a whole year. We made the changes to meet
creased demand for popular basics and new
items, and with one, focused collection, our
customers can look forward to fewer disap-
pointments of sold-out items. Also, we can
provide service for our customers all year
round from the same collection. This way,
the products are also available on demand,
which should boost sales in the stores, says
Daniel Henriksen.
2018 is also the year of new design experi-
ences. Hübsch has recently started building
a new domicile. The new headquarters are
still located in central Jutland and house a
brand-new 400 square meter showroom.
BOLIGBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 29