NU Formland - Read all about the Nordic design community no. 2 August 2017 | Page 53

VILLA COLLECTION DENMARK
VILLA COLLECTION
DENMARK
H6020
Summary
- The collection will be covering gorgeous
and functional interior products for the en-
tire home – from interior design to small-
sized furniture, design to kitchen and bath
as well as plaids and cushions. We have em-
barked upon an exciting journey for Villa
Collection Denmark. Every season, our new
collection will reflect the most important
trends when it comes to products, materials,
shapes and colours, and we are going to be
focusing on commercial quality basic prod-
ucts. In terms of design, we don’t have to be
first movers. We are right where we can pro-
vide retailers with the best conditions for collection of modern home interior designs.
primary focus is to create commercial con- the position of curating the modern Scan-
generating sales, and the top of our product
pyramid will reflect the latest trends. Our
cepts – for example popular ceramics and
craft design. The aim is to always generate
traffic and sales in stores for our custom-
ers, says Hanne Skaarup, Commercial Brand
Manager in Villa Collection Denmark.
The business development of Villa Collec-
tion Denmark taps into current interna-
tional home décor trends.
- That’s why we are dedicated to selecting,
translating and presenting the ultimate
Deeply rooted in the Danish and world fa-
mous concept of hygge, we strive to take
dinavian touch with an international vibe.
Our collections keep getting better and
they allow end-users to make safe choices
when it comes to trends and style. And the
strong concept and exciting product lines
stimulate buyers to buy more than just one
product, says Hanne Skaarup.
Villa Collection Denmark highlights the
new concept with a new and modern logo,
new packaging design and a new fair stand.
BOLIGBRANCHEN.
| ISSUE NO 02 AUGUST 2017 | 53