NU Formland - Read all about the Nordic design community no. 2 August 2017 | Page 18

Artikel / article
MØD COLUMBINE MED CLAYRE & EEF OG PRESENT TIME PÅ LIVING MART
Detailhandlere kan også købe ind i engros-livsstilsmarkedet Living Mart i det nye grønttorv på Litauen Allé 13 i Taastrup . Princippet er cash & carry . Der er åbent kl . 06-20 tirsdag , onsdag og torsdag , mandag og
fredag lukker Living Mart kl . 12 . Clayre & Eef og Present
Time har hver sin stand på i alt 90 kvadratmeter . På Living Mart er omkring 50 brands repræsenteret . Mere info om Living Mart på www . livingmartcph . dk
HELLE UDESEN OG SARAH BOYE UDESEN
CLAYRE & EEF
Summary Columbine ApS is once again attending Formland with no less than two stands . The first stand is dedicated to new items from the Present Time brands pt , Leitmotiv and Karlsson , while the second stand features the brands Clayre & Eef , C & E and the Tiffany lamps from LumiLamp . Both stands will receive new styling with small inspirational areas set to provide retailers with an overview of the brands and inspiration for store presentation . In Autumn 2017 , Columbine will launch the new line C & E , a sub-brand of Clayre & Eef . While Clayre & Eef stays true to its nostalgic , rustic style , C & E carries a simpler and more Nordic look . Columbine distributes interior design to all of Scandinavia from its headquarters in Allerød on Zealand . Columbine receives the goods from two central Dutch-based warehouses , repackages the products on site and ships them to stores in Denmark , Norway , Sweden , Greenland , the Faroe Islands and Iceland . This distribution setup allows customers to receive products from Clayre & Eef and Present Time in one and the same delivery . - The brands we distribute have rather wide collections , and as a result , we handpick products to bring to fairs in order to match the demand of the Nordic market . That ’ s where we come into play , because we know the market well and know style preferences of buyers and consumers in the North . For a wider assortment , you ’ re more than welcome to gather inspiration and shop at our B2B web shop , says Helle Udesen , who founded Columbine 15 years ago . Since the beginning of 2017 , Columbine has distributed Present Time products . When Present Time went bankrupt , the company was acquired by the Dutch company behind Clayre & Eef , which Columbine already distributes . It was a natural step to ask the Nordic distributor to take over the distribution of Present Time ’ s products . - The new owner has invested massively in Present Time , and now the brand is as sharp as ever and makes for an attractive and solid partner , says Helle Udesen and adds : - Since the brands we distribute are big , international players , they produce at large volumes , which , accordingly , makes the prices very affordable . That ’ s a big plus for our customers , says Helle Udesen , who is used to being on target , as she is Danish clay pigeon shooting champion – a title she ’ s claimed for no less than 11 years in a row .
18 | ISSUE NO 02 AUGUST 2017 | BOLIGBRANCHEN .