NU Formland - Read all about the Nordic design community no. 2 August 2017 | Page 13

KNABSTRUP
KERAMIK
F5276
KNABSTRUP KERAMIK
Summary
It will be a historic moment when Form-
land opens its doors in August. The open-
ing marks the return of a brand that was
popular in Danish homes before terms like
“brand” and “trend” was even known in the
Danish arts and crafts industry. Knabstrup
Keramik dates back to 1897 and since then,
the brand has designed everyth ing rang-
ing from one-of-a-kind objects to mass-
produced ceramics. And that’s the funda-
mental idea that the team will build on. The
plan is to design valuable one-of-a-kind
objects as well as smaller, numbered lim-
ited edition lines and commercial volume-
produced items. The first collection will old original designs with a refreshed col-
- Knabstrup used to be one of the largest ce- ration with some of the best ceramic artists
include 75 styles and is set to launch at the
curated ONE area.
ramics factories in the country, and many
people will probably be familiar with the
designs on everything from flowerpots,
pickle pots, vases to sets, plates and bowls.
We build on the authenticity and the unique
story behind the company and take all that
with us into the new era of Knabstrup. We
strive to once again become a company
built on pride, clay and love for the art, says
CEO Karsten Madsen.
The premiere collection features a mix of
our or a new glaze as well as completely
new products that are designed in collabo-
in the country, explains head of marketing,
Michael Knudsen.
The collection of 75 styles covers a range of
product types within the world of ceram-
ics.
- The vision is to re-create a timeless brand
that’s also experimental and able to chal-
lenge existing players in the ceramics in-
dustry, says Karsten Madsen.
Knabstrup Keramik exhibits in the ONE
area at stand no. F5276.
BOLIGBRANCHEN.
| ISSUE NO 02 AUGUST 2017 | 13