NU Formland - Read all about the Nordic design community no. 2 2015 / August 2015 | Page 10

Artikel/article

BY PRIORITIZING THE TREND AREAS, WE
CONTRIBUTE TO OUR VISITORS LEAVING WITH
THEIR INSPIRATION NEEDS FULFILLED
HENRIETTE TRÆHOLT, PROJECT MANAGER OF FORMLAND

Q&A WITH
HENRIETTE TRÆHOLT, PROJECT MANAGER OF FORMLAND
Q: What should buyers look forward
to the most, when Formland opens its

A: When Formland opens its doors for the
doors?

63rd time, visitors can look forward to se-

ven halls filled with many new exhibitors
and exciting new products: from brand-

new entrepreneurs to large and well-

known brands. One of our new initiatives
is called Nordic Buzz, where 116 entrepre-

neurs from Scandinavia give visitors the

opportunity to get their hands on a range of
new, unique and creative design products.

We are also welcoming Branding Expo News,

which, with its 30 new exhibitors have its
own dedicated area with branding products
within profile, promotion and gift articles.

There has been put a lot of work in our in-

spiring trend zones, which is one of Formland’s biggest strengths. Here, there is so-

mething for every taste and interest. From

10 / ISSUE NO 02 AUGUST 2015 / BOLIGBRANCHEN.

the LIGHT trend zone, where buyers can see

that 70% of our visitors are looking for just

and workshop pays tribute to the colours of

useful ideas and tools for stores to make

a graphical herringbone with strong inspi-

ration from the Memphis tend in the 80’s to
Dark December, which, with its trend café

the winter season and its cosy indoor activities.

In addition, we have marked the exhibitor’s
news at a dedicated area called Formland
News, where visitors can vote for the most
interesting new product.

Q: Formland is known for communicating
new trends.

A: When customers visit Formland, they
Why is this such an important area to you?

expect to be stimulated and to obtain new

knowledge about industry trends. The

quality of the inspiration and trend zones

are essential to us, as our research shows

that. In collaboration with popular trend
spotters and experts within our industry,

we translate current and future trends into
use of.

By prioritizing the trend areas, we contribute to our visitors leaving with their inspiration needs fulfilled.

Q: What is the vision of Formland now

A: Formland must be the preferred location
and in the future?

for small and large companies to stand side

by side and create a network of like-minded
and passionate design lovers.

We wish to influence the development, surprise, inspire and add value to our collaborators and their customers.