NU Formland - Read all about the Nordic design community no. 1 / January 2016 - Page 29

IB LAURSEN IB LAURSEN / ANNA Summary Increasing sales at home and abroad have kick-started the progress of the Danish home interior brand Ib Laursen ApS. The company is introducing a brand new cloth- ing collection at Formland; Anna – with the tag line Here Comes Anna. - As with all our other designs, the new clothing collection has a strong Scandinavian touch. This way, it will be a good fit for our existing customers. It’s not a large collection, but it is designed to hit a wide audience. We are for example introducing shirts, dresses, cute blouses, baggy trousers, a ki- mono and basic tops. Mostly natural mate- their customers at Formland with a wealth Hanne Davidsen, buyer at Ib Laursen ApS. people will be spending more time out- rials and natural colours such as rose cloud, pearl grey and aquarelle are used, says The collection is designed to go well with Ib Laursen’s wide collection of accessories such as bags, scarves and jewellery. - Our style has a hint of the luxury hippie bohemia style. We are also introducing more options for using racks, which allow our customers to present the clothes hanging in a very presentable way, says Hanne Davidsen. Apart from the new collection, Ib Laursen is looking forward to once again presenting of new items. - When it comes to new trends, we believe doors in spring and summer. With new themes such as My Cozy Backyard and Dining With Friends, we are inspiring peo- ple to casual and cosy outdoor living with Bedouin tents, nice blankets, soft cushions, porcelain, lots of pots for green plants and flowers, wheeled tables and garden furniture in bamboo, says Hanne Davidsen. Experience collections and news from Ib Laursen at Formland, Hall H, booth no. H 6110. BOLIGBRANCHEN. | ISSUE NO 01 JANUARY 2016 | 27