NU Formland - Read all about the Nordic design community no. 1 / January 2016 | Page 29

IB LAURSEN

IB LAURSEN / ANNA

Summary
Increasing sales at home and abroad have

kick-started the progress of the Danish
home interior brand Ib Laursen ApS. The
company is introducing a brand new cloth-

ing collection at Formland; Anna – with the
tag line Here Comes Anna.

- As with all our other designs, the new
clothing collection has a strong Scandinavian touch. This way, it will be a good fit

for our existing customers. It’s not a large

collection, but it is designed to hit a wide
audience.

We are for example introducing shirts,
dresses, cute blouses, baggy trousers, a ki-

mono and basic tops. Mostly natural mate-

their customers at Formland with a wealth

Hanne Davidsen, buyer at Ib Laursen ApS.

people will be spending more time out-

rials and natural colours such as rose cloud,
pearl grey and aquarelle are used, says

The collection is designed to go well with
Ib Laursen’s wide collection of accessories
such as bags, scarves and jewellery.

- Our style has a hint of the luxury hippie
bohemia style. We are also introducing
more options for using racks, which allow

our customers to present the clothes hanging in a very presentable way, says Hanne
Davidsen.

Apart from the new collection, Ib Laursen

is looking forward to once again presenting

of new items.

- When it comes to new trends, we believe
doors in spring and summer. With new

themes such as My Cozy Backyard and
Dining With Friends, we are inspiring peo-

ple to casual and cosy outdoor living with
Bedouin tents, nice blankets, soft cushions,

porcelain, lots of pots for green plants and
flowers, wheeled tables and garden furniture in bamboo, says Hanne Davidsen.

Experience collections and news from
Ib Laursen at Formland, Hall H, booth
no. H 6110.

BOLIGBRANCHEN.

| ISSUE NO 01 JANUARY 2016 | 27