NU Formland - Read all about the Nordic design community no. 1 / January 2016 - Page 27

METTE DITMER exhibits at booth no D 3170 in Hall D METTE DITMER Summary - Through recent seasons we have seen a significant boost in sales and an increased interest from new customers at home and abroad. Instead of expanding our own organization, we saw prospects for entering into a strong strategic partnership, says designer and founder, Mette Ditmer. And the choice fell on Rikki Tikki: - It’s a well-functioning and experienced brand house with a large and resourceful staff, Mette Ditmer states. Among the textile bestsellers are the plaids and bed linen from Mette Ditmer. - Our plaids are selling really well. Also in Iversen, is looking forward to the new part- on the terrace. We are also ready to pre- into the different markets, and there is al- spring, where the plaids made from light materials are perfect for summer nights sent new bed linen designs; some in dusted, green nuances and some with a little extra twist, where the dusted colours are presented against some stronger colours in a slightly daring colour mix meant to surprise and stand out, says Mette Ditmer. For Rikki Tikki, peak season is usually around Christmas. The Danish agency is happy to be working with a non-seasonal nership and the future prospects: - We have the experience to find our way ways room for good design. It’ll be an exciting journey we are about to embark on in close collaboration with Mette Ditmer. There is a huge unrealized potential in the brand, which is currently considered a textile brand – also within new product categories for the home. Experience Mette Ditmer at Formland in Hall D, booth no. D 3170. brand. Sales manager, Kirsten Sander BOLIGBRANCHEN. | ISSUE NO 01 JANUARY 2016 | 25