NTX Magazine Volume 5 - Page 79

that was more cost-effective than the client's previous strategy of off-shored manufacturing. Now making its debut at NeoCon, North America’s largest commercial interiors show, this new decorative acoustic solution – and an expanding market – will be music to the ears of IDEAS’ long-time client. “In the architecture world, acoustics are just exploding,” notes Goodwin. “We’ve designed an off-the-shelf line of decorative products made out of ICF’s acoustic panels that solves the problem of a solution needed somewhere between the flat panels that mount to the wall and the custom applications we had been designing.” Since its founding in 2009, IDEAS has worked closely with small, private companies and individual entrepreneurs, as well as major public companies and government agencies. Purina and Kyocera are just some of the brands that have called on this North Texas-based skunk works firm to find new ways to deliver value. IDEAS does the handson work here in Dallas/Fort Worth. “North Texas is recognized worldwide as a key center for innovation, location and resources,” said Goodwin. “We have built a local ‘constellation’ of small specialty providers and large resources that all