products and services to an international audience,
finding success in new markets and bringing a bit of
Texas to various corners of the globe.
One of the most enduring North Texas
companies with a global footprint is Dallas-based
Texas Instruments Inc., a semiconductor design and
manufacturing company. Global since the 1960s in
both supplying products and manufacturing, TI has
90,000 customers, more than 100,000 products and
2,500 sales professionals in more than 35 countries.
In 2011, 11 percent of the company’s sales were
in the U.S., meaning that nearly 90 percent of sales
came from across the globe.
“Even though we’re a global brand, it’s important to note that we’re very focused on supporting
the communities we live in,” said Mark Denissen,
vice president of worldwide strategic marketing for
TI. “We are major supporters of education working
with local universities such as the University of
North Texas, the University of Texas at Dallas, the
University of Texas at Arlington, as well as generating interest in and funding for science, technology,
engineering and math (STEM) education initiatives
in our local communities.”
Denissen said that North Texas’ diverse economy, both culturally and economically, allows TI’s
technology to provide near seamless translation
between cultures and countries.
“There are several examples of this, but many
parts of the world, both south and north of the
equator, have summer climates similar to Texas,”
Denissen said. “North Texas’ economic growth is
entrenched in the invention of efficient air conditioning systems, so we understand the need in these
global regions first-hand.”
As many of North Texas’ brands grow globally,
so does the brand awareness.
“Whether its Justin Brands boots or Mary Kay
cosmetics, the message we send globally with North
Texas products or services is quality, both of the
product and the people behind it,” said Mabrie Jackson, president and CEO of the North Texas Commission. “And with a vast array of diverse exports
and the reach of DFW Airport, there are few regions
or customers we fail to reach from North Texas.”
Denissen echoes the sentiment that expanding
globally provides greater brand recognition for the
Dallas-Fort Worth region.
“Our name is Texas Instruments after all,”
he quips.
www.ntc-dfw.org
NTX Magazine
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