NTX Magazine Volume 2 - Page 13

products and services to an international audience, finding success in new markets and bringing a bit of Texas to various corners of the globe. One of the most enduring North Texas companies with a global footprint is Dallas-based Texas Instruments Inc., a semiconductor design and manufacturing company. Global since the 1960s in both supplying products and manufacturing, TI has 90,000 customers, more than 100,000 products and 2,500 sales professionals in more than 35 countries. In 2011, 11 percent of the company’s sales were in the U.S., meaning that nearly 90 percent of sales came from across the globe. “Even though we’re a global brand, it’s important to note that we’re very focused on supporting the communities we live in,” said Mark Denissen, vice president of worldwide strategic marketing for TI. “We are major supporters of education working with local universities such as the University of North Texas, the University of Texas at Dallas, the University of Texas at Arlington, as well as generating interest in and funding for science, technology, engineering and math (STEM) education initiatives in our local communities.” Denissen said that North Texas’ diverse economy, both culturally and economically, allows TI’s technology to provide near seamless translation between cultures and countries. “There are several examples of this, but many parts of the world, both south and north of the equator, have summer climates similar to Texas,” Denissen said. “North Texas’ economic growth is entrenched in the invention of efficient air conditioning systems, so we understand the need in these global regions first-hand.” As many of North Texas’ brands grow globally, so does the brand awareness. “Whether its Justin Brands boots or Mary Kay cosmetics, the message we send globally with North Texas products or services is quality, both of the product and the people behind it,” said Mabrie Jackson, president and CEO of the North Texas Commission. “And with a vast array of diverse exports and the reach of DFW Airport, there are few regions or customers we fail to reach from North Texas.” Denissen echoes the sentiment that expanding globally provides greater brand recognition for the Dallas-Fort Worth region. “Our name is Texas Instruments after all,” he quips. www.ntc-dfw.org NTX Magazine 11