Materials
NPW 2017 efforts did not lack in materials
designed to educate and inspire. Digital
and printed items alike helped promote
and enhance the event for both online
attendees and in-person participants.
PREVENTION
WORKS
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SAMHSA’s Promotional Efforts
Save-the-date postcards, emails, flyers,
and social media graphics helped SAMHSA
get the word out, while stickers, web
banners, and document templates were created to publicize activities that continue throughout the year.
Total subscribers Once the event grew closer, the team focused our efforts on materials to support the Kick-off Event,
including USB wristbands, lobby posters and banners, tablecloths, and a program for the event. Our
show-stopping PowerPoint presentation, podium signage, and pull-up banners helped bring the event
stage to life.
3,397 NPW Listserv Information and Metrics
Total number of mailings
890
Total unique opens (all mailings)
848
Total unique click-throughs (all mailings)
NPW’s “Prevention Works” email distribution list delivers timely prevention information and tools directly
to people in the field, including resources for each of the daily NPW themes, tips for planning an NPW
event, and the latest news about NPW webinars and SAMHSA funding opportunities.
This year, “Prevention Works” reached
thousands of people in the days and weeks
leading up to NPW, sharing content and
suggestions for getting involved.
SAMHSA’s efforts to energize communities and
inspire them to participate in NPW 2017 included
a blog post written by Frances M. Harding, Director
of CSAP. The post shared information about the
NPW daily themes, webinar series, social media
challenge, materials and resources, promotional
videos, and more!
Promotional Video
The NPW 2017 promotional video featured
representatives from the health care
community, small-business owners,
teachers, and members of law enforcement,
among others, and showcased th e
important role they play in helping their
communities “Make Each Day Count.”
This year’s promo video was viewed nearly
2,000 times on SAMHSA’s YouTube channel.
Click here to watch he NPW 2017
promotional video.
During NPW, daily messages were sent through
the distribution list, with click-throughs from
the email to www.samhsa.gov/prevention-
week doubling during the week.
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2017 OUTCOMES REPORT
2017 OUTCOMES REPORT
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