Glimpses
achievements of this community,
Vision Expo plays a key role in inspiring
others and nurturing new ideas.
Everyone has a unique story and unique
contributions to make. Visionaries is
about telling those stories and creating
new opportunities for change and
progress.”
From following a day in the life of a
buyer, to exploring the challenges and
opportunities of opening a new practice,
the campaign will highlight the stories,
experiences and expertise of eyecare
visionaries through a series of video
interviews and print advertisements.
A hallmark of the campaign, VisionariesCommunity.com, also launched
at Vision Expo West as a new social
sharing, networking and information
hub developed exclusively for the
growing Vision Expo community. The
online portal encourages the creation,
sharing and commenting of valuable
content that addresses top-of-mind
subject matters and supports professional and business development.
Over the course of four days, Vision
Expo West was home to more than 350
hours of education and 520 exhibiting
companies. Much of the activity in the
classroom and on the show floor was
live-streamed via Periscope.
The experience will be extended online
after the show through video interviews
with attendees and program speakers
posted to YouTube and
VisionariesCommunity.com.
RODENSTOCK OPENS
CONCEPT STORE IN TORONTO
The first Rodenstock Concept Store
opened its doors in Toronto in
September. The brand new location
in Yorkville will be a flagship for
Rodenstock GmbH.
“We are happy to have found a reliable
and experienced business partner in
Canada, with whom we will be able to
further strengthen the Rodenstock
brand and improve our services”,
confirms Rodenstock.
“With PB Optical Concept Store we
will have a perfect brand representation in one of the best locations in
Toronto.” PB Optical Concept Store
is a family run business with long
term experience in Optics and
Optometry.
“We are very pleased to partner
with Rodenstock – a company which
is renowned for its unique family of
products and brands”, Pierre Bouchard
the owner of PB Optical Concept
Store states.
“Our customers will benefit from a
wide product choice and individual
services.“
FYIDOCTORS PARTNERS
WITH ARLENE DICKINSON
FYidoctors, Canada’s largest and fastest
growing eye care company, is pleased to
announce that Arlene Dickinson, has
joined their board of directors. Arlene is
one of Canada’s most renowned independent marketing communications
entrepreneurs and is dedicated to
serving and investing in entrepreneurs
and the entrepreneurial lifestyle. As an
experienced board member she will add
her marketing and strategic expertise
to the board.
Dickinson has authored two bestselling
books and her success and leadership
has been recognized with multiple
honours and awards including: Canada’s
Most Powerful Women Top 100, the
pinnacle Award for Entrepreneurial
Excellent, as well as PROFIT and
Chatelaine’s TOP 100 Women Business
Owners. Arlene is CEO of Venture Communications a Calgary-based national
marketing and communications agency
with a blue chip client list.
FYidoctors was founded by some of
Canada’s most reputable and respected
optometrists built on the foundation
that patients are the primary focus.
Arlene brings a strategic focus to the
company as they continue to be a
leader in the Canadian market.
“The addition of Arlene to our Board
comes at a perfect time in our company.
She, and her team at Venture, will be
instrumental in helping us