S I L MO
2015
Silmo played
host to:
34,250 visiting professionals.
The international clientèle is still in the majority;
57 per cent of visitors
came from around the world and 43 per cent
were French opticians, who turned out in greater
numbers this year.
892 exhibitors,
including 75 per cent from abroad
Total exhibition area of 33,300 m2,
a rise of 5.3 per cent.
The exhibitors made a key contribution to
this shared energy by demonstrating real creativity, with innovative collections and products in step with today’s marketplace, a big hit
with the thousands of buyers at the
exhibition.
Everything went according to plan from the
very first day, a success borne out subsequently by a 5 per cent increase in visiting professionals, with exhibitors observing:
The opticians were there to check out the new
ranges… and most importantly, to place
orders!
28 Optical Prism | November - December 2015