Be Free
By Denis Langlois
Centennial Optical wants to help people see in HD. The
Toronto-based independent eyewear company, which is
the Canadian wholesale distributor for Kodak lenses,
launched the high-definition Kodak Unique HD digitally
customized progressive lenses this summer in Canada.
The free-form lenses – the newest addition to the Kodak
Lens Professional Series – feature wide fields of view to
provide picture-perfect vision at all distances.
“The Kodak Lens Professional Series offers eyecare professionals an exclusive portfolio of advanced technology options
to meet their patients’ needs,” says Rick Leroux, director of
26 Optical Prism | November - December 2015
marketing and communications for Centennial Optical's
lens division.
“The power of the Kodak brand, as shown in a progressive
lens wearers' study, is that patients favour Kodak Lenses
two-to-one over other lenses, based on visual performance,
brand name recognition and sensible pricing.”
Kodak Unique HD progressive lenses, a full backside design,
are created using position-of-wear measurements to more
highly customize the lens to the individual patient’s
viewing needs.
The design features variable corridor lengths customized for