Glimpses
VIEL NAMED GLOBAL
COMMERCIAL DIRECTOR
SAFILO, BANANA REPUBLIC RENEW AGREEMENT
Safilo Group, a worldwide leader in
the design, manufacturing and distribu-
tion of eyewear, and Banana Republic,
the global apparel and accessories
brand, have announced their third
consecutive licensing agreement for
the brand’s optical frames and sunglass
collections, effective from Feb. 1,
2019, to Jan. 31 2025.
This new contract – originally signed
in 2006 – further strengthens the
partnership between Safilo and
Banana Republic, and represents an
opportunity to build on the brand’s
steady business in the contemporary
lifestyle segment for both men and
women.
Pramaor, the company specialising in
the manufacture of top-of-the-range
titanium eyewear under the brand
name Blackfin, has announced the
appointment of Mario Viel as Global
Commercial Director. The manager,
who will report directly to CEO Nicola
Del Din, will lead the international
sales team of distributors and
direct agents.
“After the extraordinary results of
the past couple of years, the time has
come to take the next step in developing
our corporate organisation,” said
CEO Nicola Del Din.
“The future has never looked so bright.
We are in the throes of improving and
structuring the company on a number
of different levels and Mario will play
an important part in accomplishing
one of these goals. I’m sure we’ll have
lots of fun!”
Viel, 55, has extensive experience in
sales in the eyewear sector. After nearly
20 years with Luxottica, first as a key
account manager and then as sales
director Italy, he joined Marchon Italia
in 2014 in the same capacity. During
his professional career, he has also
worked as a consultant in logistics
and the eyewear accessories sector.
32 OPTICAL PRISM November 2018