November 2018 November 2018 - Page 33

MAGAZINE advertising WORKS GOLF CAR O P T I O N S M A G A Z I N E GOLF CAR Issue 25 August 2018 O P T I O N S M A G A Z I N E GOLF CAR Issue 19 February O P T I O N S 2018 Issue 5 December 2016 M A G A Z I N E Cover Story Page 5 Colorado Kustom Carts Cover Story Page 5 Choose Your Adventure Club Car Tempo Walk Product c o F W a k y W o rL Sun Shade Covers From Formosa Golf Cart Market Report Winter Carting Product The Best Golf Car Communities In the US (That You Haven’t Heard Of) Product Feature The Wacky World Of Golf Cars Golf Carts, Ghosts & Glitter Easy View Golf Cart Visors Ecocruise 2018 PGA Merchandise Show The Essentials EZ Mag Golf Cart Covers Run Down Of All The Golf Car Exhibitors G o Lf C a R s News Owning An E-Z-GO HAS NEVER BEEN CHEAPER D The Golf Cart Guru | 4 Cheap Ways To Store Your Golf Car • Magazines rank 31 out of all 16 media in terms of giving consumers a positive impression of advertising. • The degree to which readers recall ads in magazines has increased by 6 percent in the last five years. • The number of readers who took action after viewing a specific ad has increased by 10 percent in the five years. • Fifty-six percent of readers took action as a result of viewing a magazine ad. *Sources: Yankelovich; Affinity’s VISTA Print Effectiveness Rating Service (2 and 3); VISTA Norms and Starch Adnorms Magazines create relationships, which in turn increase sales. Shouldn’t you be part of this equation? Golf Car Options • • NOVEMBER 2018 33