Notes 2015 January 2015 | Page 8

AXISWEB DEVELOPING AUDIENCES & OPPORTUNITIES for artists We’ve been investing in our web platform... Behind the scenes, we’re constantly researching and publishing opportunities for artists from all over the world. Now, alongside many other technical improvements, we’ve created a ‘preference centre’ that allows artists to customise the opportunities they receive by email alert. In 2014: PG 8 ≥  00,000 unique users visited the site 3 ≥  7% of users were international 3 ≥  94,689 visits resulted in referrals 1 to artists’ own websites For artists o pp o r t u n i t i e s & A u d i e nc e s Developing ≥ There were 286,280 viewings of artists’ profiles Meanwhile, at the front end of the site, users have many more options for drilling down to find what they want, including works that are for sale. ≥ Take a look at Discover PG 9