Feeling
color
BUSINESS
ACADEMY STUDENT
LEADS INNOVATIVE
COMPANY
By Anthony Tosie
[email protected]
A common adage in the business community is that the best
companies are founded to solve a certain problem. For one
Northwest ISD student, the problem was right in her own
family: How to help her blind aunt know what color clothing
she’s picking out each morning.
At the Academy of
Business Management and
Entrepreneurship, housed at
Eaton High School, students are
able to create their own companies
with the guidance of academy staff and
the Junior Achievement organization.
Jakayla Dixon, a junior at the academy, started Feel the
Color because she knew current offerings of clothing tags for
those with visual impairments aren’t well-liked.
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Jakayla got the idea after talking with her aunt, who loves
fashion but lost her eyesight 20 years ago after a surgery.
“Her story is what really inspired this
company,” Jakayla said. “She had to
use metal tags in her clothing to
know exactly what she was putting
on, but it was uncomfortable – I
don’t know many people who
would want metal in their
clothing. My aunt loves fashion,
and once she lost her eyesight, she said she felt
like there was nothing for her. I really wanted her to have
the opportunity to go to the store and lead her
best lifestyle.”
After months of research, Jakayla settled on a solution: