NorthstarMLS 2014 SQI Survey Results 2014 SQI | Page 7

- “I believe it is a very good system and is critical to the success of my business."

- “Functionality continues to improve. The data/service is very useful to our business."

- “NorthstarMLS is a very valuable asset to my real estate business. The ease of use, data accuracy and functionality of the system are very great. You don't have to be very computer savvy to figure it out.”

- “I had worked for a large broker for many years...NorthstarMLS, Instanet and BookAShowing enable me to be very efficient as a business professional and help keep my business expenses very manageable."

- “This business tool is absolutely critical to business. Could not do business without it."

- “The quality of our NorthstarMLS is superb. The system is expansive, easy to use, dependable and beneficial. The staff is helpful and well informed.”

- “I have worked in other parts of the world that are not as organized put together as our MLS. It really helps to have all the information you need to do your business in one central located place.”

- "Greatly user friendly! My clients love their portals."

- "Best in the state - it should be the only one in the state."

- "I think it's great. It keeps getting better and better!"

NorthstarMLS.com

Above: Like last year, we asked respondents to name one word that immediately comes to mind when thinking of NorthstarMLS. In the 2014 survey, we received 470 submitted words – up from the 390 we received in the 2013 survey. 98% of the top 60 words (words with two or more mentions) were interpreted as positive or neutral. Just 1% of the “come to mind” words were interpreted as negative. The Word Cloud above visually summarizes the most common words that were submitted. Words with a larger font were the ones with the most mentions in the survey. The word "information" led the way for the second-straight year with 38 mentions, followed by "necessary" with 26 mentions and "convenience" with 20.

Here's a Few Comments from the 2014 SQI Survey:

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