North Texas Dentistry Volume 8 Issue 5 2018 ISSUE 5 DE | Page 24
practice marketing
5 Steps to
More & Better Patients in 2019
by Marc Fowler
Working with nearly 400 dental practices over the past 13 years has provided Bullseye Media with a wealth of real-
world data. Enough data that we can confidently say what works and what doesn’t when it comes to attracting the
right patients to a practice. As they say, the numbers don’t lie.
Below are a handful of proven steps you can take to maximize
your growth potential in 2019.
1 Update your website
Prospective patients form an impression of your practice within
seconds of landing on your website. Does your website give the
right first impression?
Here are a few of the most common website issues we see:
Outdated aesthetics. An outdated looking website sends the
wrong message to prospective patients. A common response to
an outdated website is to wonder if the business is having finan-
cial issues. This hurts your reputation and can result in prospec-
tive patients heading to your competitors.
Outdated technology. This sends the wrong signals to Google.
Non-standard code, Flash content, lack of responsive design are
just a few old web technologies that have gone the way of the
dodo bird. When Google sees these, it immediately judges your
site as being antiquated which will negatively impact your abil-
ity to show up in Google searches.
24 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
Duplicate content. A large percentage of the websites we ana-
lyze have content that is exactly the same as found on multiple
other dental websites. If the text on your website exists on other
dentist’s websites, that raises a red flag for search engines.
Google only gives credit to the first website they found it on, and
assumes all others plagiarized. Visit copyscape.com to see if you
should be concerned about your content.
Stock photography. You probably have before and after photos
of your work, so do we. You’d be amazed at the difference cus-
tom, professional photography makes on the look and feel a
dental website. If you are using the same stock images that are
on dozens, if not hundreds, of other dental websites, please con-
tact a professional photographer. This is a small investment that
pays dividends across both your web presence and your other
marketing efforts.
Weak or missing Meet the Doctor page. According to our data,
this is the second most visited page on client’s websites after the
home page. Prospective patients want to virtually “meet” the
person who will be providing their care. You need a professional
photo (or even better, a video) and a bio that includes more than
just where you went to school and the dental associations you’re