North Texas Dentistry Volume 8 Issue 5 2018 ISSUE 5 DE | Page 23

Lynne Gerlach, DDS, FICD, FACD Dr. Lynne Spencer Gerlach earned her status as a successful restorative dentist and businesswoman in her 26+ year career practicing in Plano. From startups to partnerships and solo private practices, her experience in transforming busi- nesses is a passion. Dr. Lynne’s entrepreneurial experiences in multiple businesses have shaped her desire to assist others with business strategy and growth. She has been helping doctors in their transition and exit planning needs since 2013 with Phase II Dental Transitions in Dallas. Dr. Gerlach often lectures on Practice Transition topics and writes for dental publications. Dr. Gerlach graduated from Austin College and Baylor College of Dentistry. She completed her Certification in the ADA Kellogg Executive Management Program at Northwestern University in 2014. Dr. Gerlach has served as visiting faculty and a L.D. Pankey Foundation Advisor since 2008 and served on the Board of Directors as well as secretary. She served the Dallas County Dental Society Board of Directors as editor and previously served the Texas Dental Association as part of the Membership Council. She currently serves the Texas DENPAC Board and remains active in organized dentistry. She has been a delegate to the TDA since 2005 and is a fellow in the American College of Dentists, International College of Dentists and a member of ADA, TDA, DCDS, and ADI. She and her husband, Dr. Bill Gerlach have two grown children, Meredith and Creighton. Her hobbies include sports, music, travel, bridge, and cooking. For more information, visit www.phasetwodental.com or call [phone]. Business success requires the ability to jug- gle priorities, develop your financial and management skills with as much intention- ality as your clinical skills, and remain open to change that keeps your business exciting, challenging and relevant. In summary, stepping stones to success include: • fiscally conservative debt management • developing your advisor team • strategically advancing your expertise • standing up for patient protection through leadership and advocacy • cultivating your practice management skills These steps allowed dentistry to gain top positioning as a great career choice through caring for patients as we would want to be cared for and being humbled to serve in the trusting relationship that results. The competitive landscape of healthcare affords an opportunity to pre- serve and grow integrity and trust to new levels. Patients are more in tune than ever and will seek out practitioners that deliver technically at a higher level and behaviorally communicate their patient’s needs in a professional, evidence-based manner. The practice culture that culti- vates all these factors in a way that devel- ops trust and loyalty will reap success. Virtual services to assist dental clients in all major cities and many rural areas throughout Texas Wm Stukey & Associates LLC 8 _ Advanced tax planning for high income clients 8 _ Virtual Accounting Services 8 _ Financial Consulting Services 8 _ Dental Advisory Services 8 _ Services to help prevent fraud / defalcation 8 _ Cloud based payroll services 817.481.3265 [email protected] www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 23