North Texas Dentistry Volume 8 Issue 4 2018 ISSUE 4 DE | Page 7

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Bethany immediately began to approach consulting differently.
First, clients were not obligated to a year-long consulting con-
tract. In her mind, this only protected the consultant and did
nothing to protect the dentist. “I knew that if I was doing a good
job, dentists would want to continue working with me. I did not
need to lock them into a binding relationship,” she notes. Sec-
ond, she did not walk in with a pre-planned binder full of
scripts. “This is old-school consulting and simply is not effec-
tive. Each practice is different. Each patient is an individual,
and preplanned universal scripts remove anything unique about
the practice, doctor, and team.” In addition, she knew that
adults liked to create their own systems, scripts, and protocols
and were more likely to implement something that they them-
selves created. Finally, as any good dentist would do, she vowed
to only address the areas in the practice that were underper-
forming or were broken. “There is no need to turn an entire
practice upside down in the consulting process. Instead, with
precision, we find out what areas need work and then hone in
on those.”
After serving clients in Texas and across the United States,
Bethany’s consulting business grew beyond her ability to man-
age on her own. Through rigorous searching, she found Amanda
Eldred. Amanda, also with a background in education, had been
in the dental field for over 18 years and had mastered all aspects
of the practice. However, it wasn’t her education and experience
that won Bethany over. She recognized quickly that Amanda
had a similar desire to solve problems in new and fresh ways.
“Her creativity and attention to detail is astounding. She’s been
a true God-send,” adds Bethany.
“My first project was to oversee the rebranding process for
Bethany. It was an opportunity for me to truly understand
the core values of the company and the ultimate goals we had
Through the Business of Dentistry Academy, Bethany and Amanda create
workshops based on the top needs and frustrations of teams.
Studios
As the daughter of a general dentist, Bethany had experienced
subpar consulting and less-than-stellar education courses for
many years. Each substandard experience refueled the same
question, “How can I creatively fix what is currently broken?”
“As I sought to find better solutions to the problems that prac-
tices faced, I knew that I needed formal education in two areas
– adult education because I needed to know how adults learn
and adopt new behaviors and also health communication
because I needed to know how patients process information in
a medical setting,” she reflects. After earning her Masters in
adult education and her Masters in health communication, she
launched Dallas Dental Consulting in 2010, which was
rebranded in 2017 to Bethany Consulting.
ocal practice management consultants, Bethany Petty
and Amanda Eldred, are always working to bring a
fresh perspective to the dental industry. In an industry
that can often remain status quo for too long, they eagerly attack
both consulting and education with a burning question, “How
can we creatively fix what is currently broken?”
Bethany and Amanda offer practice managers guidance in their important
role of encouraging and supporting their team in many facets of the dental
practice.
for each and every client,” reflects Amanda. Those who visit
the company’s website (hellobethany.com) will immediately
notice the light and happy feel. In fact, the repeated theme is
“Practice Happy”.
“We wanted the website to reflect the approach we bring to
every team, which is to affirm them, help them solve problems,
and ultimately leave happy every day,” notes Amanda. “We
approach consulting so differently that we’ve found team mem-
bers to be truly excited to see us walking into their practice, and
that is our goal – to be seen as a true encouragement and sup-
port. We believe the website now reflects this core value,” added
Bethany.
In addition to approaching consulting differently, they fill their
schedule with a variety of dental and medical clients. “Having a
variety of specialties and a variety of teams keeps us actively
thinking and forces us to be meticulously focused on the attrib-
utes that make each practice unique,” notes Amanda. They each
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