North Texas Dentistry Volume 6 Issue 5 North Texas Dentistry Volume 6 Issue 5 | Page 15
lower costs are passed on to you, the advertiser. Third, it is much easier to measure
campaign effectiveness with digital media
than with offline media. This allows advertisers to know what’s working and what
isn’t – no more guesswork – and make
timely, cost-saving changes.
People are spending more time than ever
on their smartphones. Corporate marketing departments know this. So, in order to
get their message in front of potential patients, they leverage Google search, digital
display ads, online video and Facebook advertising to build awareness and convert
prospects to patients.
For all of these reasons, corporate dentistry
invests heavily in digital. Some may spend
as much as $50,000 or more per month
just on Google ads. This is more than the
entire annual marketing budget of most
single-location practices.
How are you supposed to compete with
such a large budget?