North Texas Dentistry Volume 6 Issue 5 North Texas Dentistry Volume 6 Issue 5 | Page 15

lower costs are passed on to you, the advertiser. Third, it is much easier to measure campaign effectiveness with digital media than with offline media. This allows advertisers to know what’s working and what isn’t – no more guesswork – and make timely, cost-saving changes. People are spending more time than ever on their smartphones. Corporate marketing departments know this. So, in order to get their message in front of potential patients, they leverage Google search, digital display ads, online video and Facebook advertising to build awareness and convert prospects to patients. For all of these reasons, corporate dentistry invests heavily in digital. Some may spend as much as $50,000 or more per month just on Google ads. This is more than the entire annual marketing budget of most single-location practices. How are you supposed to compete with such a large budget?