North Texas Dentistry Volume 6 Issue 4 | Page 33

Is an agency or the DIY approach best for me ? strongly disagree
We specialize in customer satisfaction ..
www . jhouserconstruction . com 817.988.7842

QUIZ

Is an agency or the DIY approach best for me ? strongly disagree

Rate the following statements on a scale of 1-5 and give yourself a score to the right ( 1 = strongly disagree , 5 = strongly agree )
1 2 3 4 5
My market is competitive ( high marketing dentists per capita ).
I have budget to invest in marketing my practice fully .
I want to boost my new patient flow significantly .
I have an in-house resource that has capacity / ability .
TOTAL strongly agree
Score
4 - 8
DIY Marketing is likely suitable for you
Score
9-15
An outsourced marketing solution is probably the right fit
Score
16-20
Very likely need a marketing agency hours , address and phone numbers are correct and keep an eye out for patient reviews . One or two bad reviews can wreak havoc on your online reputation .
Create and optimize a practice page on Facebook . A Facebooksavvy team member may also be able to build some exposure for you on Facebook using Like Campaigns , Boosted Posts , and Custom Target Audiences . Facebook advertising can be a very cost-efficient way to build “ top of mind ” awareness of your practice .
Marc Fowler is President of Bullseye Media , LLC , a McKinney , TX based dental marketing agency that has helped over 200 dental practices across the U . S . and Canada leverage the internet to attract more of their ideal patients and build their brand . He can be reached by calling ( 214 ) 592-9393 , or by email at : marc @ OnlineDentalMarketing . com or by visiting OnlineDentalMarketing . com .
Professional photos of your office and staff can pay big dividends on your website , directories and social media .
Who should use Outsourced Marketing ?
Outsourced ( or Agency ) Marketing is a good choice for established practices in larger or more competitive markets , and for practices that are looking to invest in growth . Practices that would have to add staff for marketing or practices that have no dedicated marketing person are a good fit for outsourced marketing .
We strongly recommend outsourcing for practices with multiple partners , several locations , or investors who have specific growth objectives , need customized programs , and proof of return on investment . Finally , any practice that wants an advanced , multi-channel marketing approach will benefit from an agency ’ s expert knowledge .
In looking for the right outsourced solution , partner with an agency that specializes in dentistry , not a general advertising agency or mass market software platform . In other words , you are paying for expertise , make sure they are experts . There is an investment to have an agency create and implement a customized plan for you . But the benefits and returns are excellent .

We specialize in customer satisfaction ..

www . jhouserconstruction . com 817.988.7842

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