North Texas Dentistry Volume 6 Issue 1 | Page 29

ACCOUNTABILITY. Another step is acountability. Once every team member is trained then you must carry out regular reviews. Let them know what they are doing well and where they can improve. Of course you will correct a problem when it is discovered, but a better plan is to not wait until a problem occurs. Schedule time with each employee (quarterly is optimal) and discuss their job performance with them. Again, you may think this would be obvious but it is so easy to neglect this step in understand the stress that is experienced “in the back.” And vice versa, the clinical team needs to know the problems of dealing with a ringing phone; patients standing at check-in and check-out; and the tough questions that have to be answered by the “front office” regarding appointment times, dates, and the “bill.” A well-trained, well-managed, informed team is a happy team. And a happy team is obvious to the patients. Those patients then become happy patients. And happy patients are much more likely to accept and pay for treatment; stay with your Studies tell us that people remember only six percent of what they hear in a business setting. But they remember 100 percent of how they feel. practice; and refer friends and family. Studies tell us that people remember only six percent of what they hear in a business setting. But they remember 100 percent of how they feel. Your team (the nervous system) is the primary conveyor of those feelings. What signals are they sending to your patients? Bobby Haney, DDS has been in private dental practice in Waxahachie, Texas since 1983. Dr. Haney is also the founder and leader of PracticeGrowthCoach.com, president of 1Twenty2 Ministries, and loves his “team” at their home in Bristol, Texas. your busy practice. Be careful not to neglect it. Open communication and performance reviews are a priority in successful practices. CROSS TRAINING. And finally, there must be at least a basic understanding on the part of each team member what the responsibilities and expectations are for other team members. Cross training among the staff is vital. For one thing, it can be helpful in an emergency situation where one or more of your team is out of the office for a while. But maybe more importantly, there needs to be an understanding among the team of the daily challenges faced by their teammates. When all the chairs are full and the clinical staff is about to go crazy, the front office staff needs to www.northtexasdentistry.com | NORTH TEXAS DENTISTRY 29