The Rise of Pull Marketing
The internet has changed most people’s
lives in more ways than we can count.
Unsurprisingly, it’s also completely revolutionized how marketing works.
Specifically, it’s helped to empower the rise
of pull marketing. Instead of competing
for attention by trying to interrupt whatever
a potential patient is doing, pull marketing
is designed to attract them to you.
Pull marketing therefore employs a number
of tactics that have the primary aim of providing your prospects with something valuable at the moment they need it. This can be
tricky, but it can also be very lucrative.
According to a study by Hubspot, pull marketing can bring in leads for 62% lower cost
than push marketing, and it’s easier to track
your success as you go.
Even if you’ve never thought of it in these
terms, you’ve encountered pull marketing.
Dental Practices Should
Use a Mix of Both
Marketing has evolved toward pull marketing for a number of good reasons,
but that doesn’t mean push marketing
should be ignored. Combining push and
pull tactics can help both work better.
For example, you send someone a postcard (push), from that they visit your
website and read a few of your blog articles (pull), however they don’t call at that
moment. They are then placed into your
retargeting campaign and your retargeting ads (push) appear as they visit other
websites, Facebook, etc. with the goal of
getting them back to your website and
ultimately calling to schedule an
appointment.
Push and pull marketing can be combined in any number of effective forms.
Every dental practice is a little different,
so there’s no one-size fits all solution. If
you want to get a better idea of how best
to deploy push and pull marketing, let us
know. We’re always happy to help.
It includes (but isn’t limited to):
Pay-per-click Ads
These are the ads that show up at the
top and down the right hand side of
the results you see in Google and othe