North Texas Dentistry Volume 5 Issue 7 | Page 22

practice transitions The Hidden Cost of Bad Advice Y by Richard V. Lyschik, DDS, FAGD oung doctors can maximize their chances for success by learning the benefits of practice ownership as compared to being an associate. Remember, it’s not what you earn, it’s what you keep! All it takes is a little business sense and access to the right information. “You can’t judge a book by its cover” is a well-known adage warning the unwary to look deeper into an advisor’s hidden agenda before buying into their advice. For advice to be constructive and meaningful, time must first be spent learning more about you and your objectives before it is given. If this process is skipped, then most of the advice you receive will either be inappropriate or simply bad. And let’s not forget, free advice is often worth exactly what you pay for it! For example, some dental students are being told that the value of dental practices is dropping because there are more sellers than purchasers coming into the marketplace. This is only true for certain locations. In rural areas, there are fewer purchasers, 22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com so the more rural practices that come up for sale, the lower the prices will go. However, each practice in highly desirable metro areas may have 10 to 20 or more prospective purchasers, so prices will remain high. Therefore, this claim of falling dental practice prices is extremely misleading. There are many young dentists who have lost out on great practice opportunities in these highly desirable areas because they were told by their uninformed advisors that a practice was priced too high. These same practices were then purchased by other dentists who understood that any difference of opinion relating to the purchase price paled when compared to having the right practice in the right area for the next 30 or 35 years. The dentist who passed on buying the practice would, more often than not, continue wandering from office to office for years thereafter, looking for a great “deal,” while losing tens to even hundreds of thousands of dollars in potential annual income that could have been earned through owning that practice in the prime location that they were advised was priced too high.