office design
How to Make the Biggest
IMPACT
on Your Practice Through Office Design
T
by Stephanie Morgan, RID, IIDA, LEED AP
hese days, so many dentists put great emphasis on making sure that their patients are cared for and that their
practice is profitable. While they focus on training and
the latest equipment to address these concerns and move their
practice forward they often undervalue office aesthetics, which
is another element that is just as impactful. Your office is one
of the biggest marketing tools you have. If you believe you’re
throwing money away by investing in an upgrade or moving into
a new space, you may want to think again.
If you believe you’re throwing money
away by investing in an upgrade or
moving into a new space, you may
want to think again.
18 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com
We have all heard the phrase “you only get one chance to make
a first impression.” The same could be said for your dental practice. If a patient walks into an office with old uncomfortable furniture and poor lighting, it can send a negative message as to
the type of care and services they are about to receive. You want
your office to reflect the way you run your practice. This also
applies to the finishes, furniture, and art. If the space looks
dated your patients may assume that you are behind the times
functionally as well.
It’s All in the Details
Oftentimes, patients are already anxious, fearful or apprehensive when they arrive for a dental appointment. You want to
ensure that from the moment patients walk into your space they
are instilled with a sense of trust and not fear. Good design has
a significant influence on creating that type of feeling.