2
Measure the effectiveness of your site by how easily
mobile users can complete common tasks. Let’s think
about what your potential patients most commonly want
to “do” when they visit your practice website. First and
foremost, they need to be able to call your practice or book an
appointment quickly and seamlessly directly from their mobile
phone. Listing your phone number once on a “Contact Us” webpage isn’t going to cut it. Your mobile site should have “click to
call” capability and it should be accessible on every webpage.
Beyond booking an appointment, your patients need to be able
to easily read about dental procedures you offer or view any
videos you want to showcase on your site.
3
Select a mobile template, theme, or design that’s
consistent for all devices (i.e., – use responsive
design). Google prefers responsive design and this is
excellent news for you. Our team has always advised
our dental clients utilize responsive design on their sites.
Why? A responsively designed website will intuitively show up
beautifully on a mobile device, tablet or desktop computer –
without building (and maintaining) three separate websites.
Simple for your webmaster and cost effective for you.
If Google’s latest mobile algorithm change announcement has
you a bit nervous about the mobile friendliness of your site,
don’t worry, there are some things you can do to ensure that
your site won’t be left behind when potential patients search for
[
dental services in your area. Here are a few questions you can
ask yourself:
Have I tried to use my practice website on my smartphone? If you haven’t, this is the first thing you should do.
Is my site easy to use when I view it on a mobile
device? Can a potential patient easily and quickly book an
appointment or click to call?
Is my site built responsively? When you pull up your site
on a desktop, tablet or smartphone, does it adapt to the
device appropriately?
It’s never been more important to make sure your practice website is mobile friendly. Your patients not only demand it, but
now, so does Google. If you are hesitant about the mobile
friendliness of your site or how Google’s latest mobile algorithm
change will affect your online marketing efforts, give us a call,
we can help.
Marc Fowler is President of Bullseye Media, LLC, a McKinney, TX based dental marketing agency that has helped over 200 dental practices across the
U.S. and Canada leverage the internet to attract more of their ideal patients
& build their brand. He can be reached at (214) 592-9393, or by email to:
[email protected] or by v