North Texas Dentistry Special Issue 2016 | Page 22

Robert Zimbro 1507 Capital Avenue, Suite 103 Plano, TX 75074 [phone] [email protected] www.nationaltargetmailing.com www.dentistrypostcards.com National Target Mailing creates marketing solutions specifically designed to meet the needs of dentists, and has created and executed effective, customized marketing strategies and materials for thousands of dental practices all over the country. About eight years ago, NTM started specializing in marketing for dental professionals and today, thanks to referrals from satisfied clients, dental marketing now constitutes about 90% of the company’s business. Thanks to that remarkable success, NTM is more than just a printing service or a bulk mail shop. They know the dental industry and understand the subtle but critical distinctions between different types of dental practices. Whether a practice is based primarily on serving families, cosmetic patients, or Medicaid patients, NTM can implement a plan to create internal marketing, external marketing and internet marketing campaigns that speak directly to potential patients. There is a saying, “A goal without a plan is just a wish.” NTM will explore your professional goals, and help you outline a plan to get there. For a new practice, they will match their goals with an appropriately aggressive marketing campaign. National Target Mailing views their role as a partner in growing your business. P R O F I L E NTM offers a flexible, dynamic and responsive plan that can adapt easily to accommodate the changing needs of the practice. Whether you choose a one-time campaign or a monthly campaign, you are never locked into a rigid plan. If business Robert Zimbro has been in marketing for 20 years, and founded National Target Mailing 17 years ago. He founded www.DentistryPostcards.com to help dentists easily create mailers that reach clients with high-impact print promotions that get measurable results. National Target Mailing has experienced tremendous growth for five years in a row, and is perfectly positioned to help dental clients achieve their own goals. With its 10,000 square foot manufacturing center located in Plano, and state-of-the-art mailing software and addressing equipment that saves time and eliminates production headaches, National Target Mailing is ready to serve dentists more efficiently and cost-effectively than ever before. MUCH MORE THAN JUST A PRINT HOUSE A thorough consultation helps NTM determine how to market for each dental office. Your office’s needs determine how aggressive your marketing plan needs to be. BRANDING Support existing branding or create new, unique branding LOGO CREATION / REFINEMENT DIRECT MAIL OFFICE STATIONERY Business cards, appointment cards, referral cards and pads, letterhead and envelopes, gift cards VINYL BANNERS coming soon | now open FRONT DOOR LETTERING logo, hours, phone, website EXTERIOR WINDOW MARKETING slows down, your marketing responds immediately and, if the office gets too busy, the marketing schedule is adjusted. The dental profession is impacted by regulations, laws and conventions that are constantly changing and evolving. NTM’s familiarity with those requirements helps you avoid costly or marketing pitfalls and common mistakes. They help clients establish consistent branding across websites and printed materials. NTM’s approach ensures that your marketing budget achieves maximum return. 22 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com WINDOW FROST Lobby door frost, consultation frost (full frost or cut-out logo); promotes privacy RETRACTABLE DISPLAYS for practice lobby or special events DISPLAYS  Table top, counter displays to promote specials, or present info YARD SIGNS / SANDWICH BOARDS promote specials WALL MURALS ACRYLIC SIGNAGE lobby or reception area feature wall