North Texas Dentistry Special Issue 2016 | Page 10

What is the biggest challenge
for dentists in online marketing
today?

We asked Marc Fowler, CEO
of Bullseye Media, a digital
marketing agency based in
McKinney that works exclusively
with dental practices, about the
trends in online marketing.

Digital marketing continues to change
and grow rapidly. As people spend
more time online, and specifically on
mobile phones, there is a big opportunity for dentists to target exactly the
patients they want and reach more of
them for less money. We have seen the
ROI for our clients continue to grow.
But the rules in digital and the strategies that work can be complex and
change quickly. One update by Google
or Facebook can significantly alter the
platform. It can be a real challenge for
dentists to keep up. What is working
today may be totally ineffective by the
end of the year. We are continually
monitoring and adjusting our clients’
marketing campaigns to ensure they
continue to perform well.

What is working right now to
reach new patients?

P R O F I L E

Three years ago, less than 30% of internet traffic was from mobile devices.
Now that number is over 60% with
some projections suggesting it will exceed 75% in 2017. And with 77% of new
patients reporting that they check out a
doctor’s website as part of their decision making process, a professional,
easy to use mobile website is now a
must. If your website is not mobileready, you are losing potential patients.
To best position our clients, we develop
“responsive” websites that automatically adapt to any Internet-connected
device including smartphones, tablets,
laptops or even televisions.

[phone]

OnlineDentalMarketing.com
10 NORTH TEXAS DENTISTRY | www.northtexasdentistry.com

A responsive, professional looking