North Texas Dentistry Convention Issue 2014 | Page 39

explaining dental implants or dentures just
won’t cut it.

So, what does this mean for dentists and
their dental websites? We will likely begin
to see blog articles begin to rank in Google
searches. Dental blog articles are almost
perfectly made to answer conversationalstyle searches, so Google will catch that and
pull them up. Blog articles with questionbased titles like “How long do dental
implants last?” or “What’s the difference
between in-office and at-home teeth
whitening?” will now be more likely to
show up in the search results for those
types of searches as opposed to the home
page of a dentist’s website.
Internal Web Pages

Since the new Google algorithm aims to
more precisely answer user search queries,
dental website home pages will probably
start to show up less in search results
pages. So what will show up? Your internal
webpages that focus on the procedures and
services your practice offers. For example,
an organic Google search for “dental
implants San Diego” will bring up webpages that are procedure specific as
opposed to home pages (which Google
brought up prior to Hummingbird.)
So, what does this mean for you? It means
it’s crucial to include call-to-action statements and specific instructions on how to
make an appointment on not only your
home page, but also your internal procedure-specific service pages.

easily find how to contact you. While you
should still have call-to-action statements
on your homepage, you should also
include them on every internal service page
of your website. Why? Google searchers
have short attention spans and if th