Car makers & Partworks
Marc Lorphelin
Strategic Business Unit Manager
« The Car Manufacturers’ business strategic activity of NOREV is part of its genes. Indeed, as early
as 1953, the 1:43 scale Aronde was launched at the same time as the real model thanks to the strong
collaboration of Simca and Norev leaders.
The miniature car has thus become a real marketing tool, serving the communication needs of major
car manufacturers.
In 2017, Norev has strengthened its collaboration with existing customers developing official miniatures
at 1:64, 1:43 or 1:18 scale and has been selected by Alpine, Audi, BMW, Ford, Mercedes-Benz, Porsche,
Peugeot-Citroën-DS, Renault, Volkswagen and Volvo. »
Development main steps
3D PATTERN
1 st er SHOT
Maquette 3 D
1.52 MONTHS
DEBUG & 1 st DECORATED
SAMPLES
er
1 tirage
Ajustages & 1 échantillon décoré
1.52 MONTHS
36 MONTHS
PRE-PROD
SAMPLE PRODUCTION
1.5 MONTHS 1.52 MONTHS
Bon-à-Tirer
NOREV Business Model for B to B:
A Customer oriented organisation
1- Experienced Project Managers based in France, Germany & China
2- Factory in China 100% owned and controlled by Norev; production capacity: 1 / 43: 3 000pcs/week + 1 / 18: 3 000pcs/week
3- In house Design Team for 3D & Graphic Design: 3D PDF file for quick & easy Customer approval
4- Strict and systematic Quality Controls & ISO 27001 Certified
5- Largest Sales Force in Europe & Direct sales in France, Germany, Benelux & Netherland
6- Optimized prices for Customers
Licenses
8
Alpine Chapron Ford Mercedes-Benz Renault
Audi Claas Iveco Bus MINI smart
Auto-Union Dacia Jaguar New Holland Volkswagen
Bentley DKW Lancia NSU BMW DS Lincoln Peugeot Citroën Fiat Mazda Porsche