Nordicum - Real Estate Annual Finland 2019 - Page 27

Facing stiff competition from e-commerce, shopping centers are looking to reinvent themselves in a variety of ways. While well-established as community meeting points, the shopping centers are eager to bring something extra into the equation. New shopping centers such as Helsinki-based Redi and Tripla, for example, want to take their patrons flying and surfing, respectively. Development towards Consumer Engagement Spaces (CESs) is transforming mixed-use commercial space to meet the needs of future generations of shoppers. Nordicum 27