Nordicum - Real Estate Annual Finland 2017 | Page 33

residential ) that will definitely shake up the Helsinki ’ s eastern skyline .
Juhani Katko , SRV ’ s Project Director for REDI , says that the entire concept of REDI is something quite unique in Finland – and abroad , too .
“ We are bringing together retail , services , leisure activities and high-profile residential solutions in a way that hasn ’ t been done before .” Furthermore , thanks to great logistics – for instance , the metro makes its stop at REDI ’ s third floor about 500 times a day – connectivity is of world-class quality here .
“ The beautiful location in the core Helsinki area , right by the sea , with superb connections to downtown – that ’ s really a package that ’ s hard to match ,” Katko says .
Let the Light Shine
Taking in those spectacular sea views is especially nice if you ’ re a guest at the REDI hotel – or , better yet , own an apartment in one of the residential towers . Occupants will be able to move into the first REDI apartments in late 2018 or early 2019 .
“ Majakka will be Finland ’ s highest residential building , creating a new standard for both quality living and support services in the residential field ,” Katko says . This means , for instance , introducing new types of community facilities in the towers and a concierge service that is ( also ) something quite unheard of in the land .
“ We want to make the everyday life of the residents as easy as possible and believe that REDI can certainly deliver the goods ,” he adds . The buzz around Majakka is already considerable , with about 90 % of the apartments reserved .
Creating the “ WOW ”
Nevertheless , bringing all these plans into fruition takes some time . Juhani Katko comments that the construction effort is proceeding on schedule , with work being done on the shopping centre , the towers and the parking facility . SRV is also building the Kalasatama health & wellbeing centre right next to REDI , so there is certainly a lot of going on in Kalasatama .
SRV is also “ digging deep ” to find new creative things for REDI . In September 2016 , the company organised a five-day # REDIHACK , seeking innovative concepts for living and shopping in the future . At this first-ever # REDIHACK
event , startups developed out-of-thebox digital solutions for REDI , trying to understand service users even better and develop flexible solutions for urban lifestyles . The solutions were presented at the demo day .
Digital Edge
The winner of # REDIHACK was Get Jenny , an AI solution developed to facilitate the daily lives of both REDI residents and shopping centre visitors . The solution works on existing instant message services and is integrated into the everyday lives of the users .
Timo Kokkila , SRV ’ s member of the board who served as the chair of the jury , commented that the winning solution appealed to the jury due to its ease of use and the fact that it combines all of the functions of REDI – living , people flow , enjoyment and shopping .
Kokkila also stated that , on the whole , the calibre of the event was very high . Among the solutions there was e . g . Lunchie , which combines a wide range of lunch services and food waste solutions , and Vint , which provides flexible and personalised storage solutions . l
Photo : Helin & Co Architects , Voima Graphics Oy
The artist ’ s vision
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