Nordicum - Real Estate Annual Finland 2016 - Page 6

YIT is giving Central Pasila a beauty treatment that runs more than skin deep. Pages 14–16. Reaching for the sky, SRV is building landmark towers in both Helsinki and Espoo. Pages 24–25. 02 Editorial 06 Real estate sector needs to move from goods and services to experiences and authenticity 10 What is the relevance of Experience Economy in terms of real estate 12 The making of attractive city environments is not an exact science 14 YIT is seeking to re-energise Central Pasila with unprecedented retail reach 17 The Pasila – Vallila – Kalasatama “axis of growth” leads the urban revolution in the pocket-sized metropolis 22 Pasila: Common Agenda, United Front 23 ] THE ANGLE by Deputy Mayor of the City of Helsinki for City Planning and Real Estate, Anni Sinnemäki 24 Solidifying the urban structure is one way to build a more sustainable metropolis 26 Espoo is finally launching its long-awaited metroline 30 Powered by networks, Peab builds Business Gardens fully integrated into the community 32 Shopping centre Iso Omena – the commercial anchor of the surrounding Matinkylä community and beyond 33 ] THE ANGLE by Deputy Mayor of the City of Espoo, Olli Isotalo 34 The heart of Espoo Innovation Garden - Tapiola-Otaniemi-Keilaniemi area is standing on the brink of a brand new era 36 Tapiola is returning to its former glory as a wave of new construction hits Tapiola Centre 38 Laboratory for Learning – Opinmäki glimpses into the future of school 40 Espoo is championing a new ‘School as a Service’ concept 4 Nordicum