Nordicum - Real Estate Annual Finland 2015 - Page 62

Just Push ‘Start’ Startups energised the Aulanko Property Convention The real estate professionals showed up in numbers again in Hämeenlinna, Finland, as the Annual Convention of Property Investment Prospects was held in Aulanko. During the two-day November seminar, trends of money were analysed in no small detail, since the changing financing and investment market presents its share of challenges – and also opportunities. To take care of the latter, Aulanko featured an interesting startup event this year: five startup companies from the real estate sector pitched their ideas to the jury of three Finnish business angels. O ne of the angels, Jaakko Salminen, commented that while the real estate sector is perceived to be a rather conservative industry, the recent technological advances can revolutionise the field. Listening to the five startups, it became apparent that hi-tech is one of the future drivers of the real estate business. Real Estate 2.0 According to estimates, there is HUT