Nordicum - Real Estate Annual Finland 2015 - Page 52

Magnetic North Oulu is ready to become the leading city in Northern Scandinavia Northern Scandinavia is ripe with opportunities – if one has the will and resources to pursue them. Leading the pack in this department is Oulu, the largest city in Northern Finland with 250,000 residents. Located on the shores of the Bay of Bothnia, in the Oulunjoki river delta, Oulu has long been known for its innovative expertise – for example, Oulu’s ICT prowess is remarkable also on an international level. N ow, however, there is something new and exciting underway. Declaring itself the “Capital of Northern Scandinavia,” Oulu has intensified its collaboration with other Nordic hubs – such as Luleå in Sweden and Tromsø in Norway – which has led to new flight connections between the key cities. Juha Ala-Mursula, Director of BusinessOulu, which is responsible of the economic development for the City, says that getting all the partners involved in the project has taken years of work, but all the effort is starting to payoff now: “We believe that a new type of ‘Gateway to North’ is now being born, especially from the \