Nordicum - Real Estate Annual Finland 2013 - Page 17

Core Concerns City centres must reinvent themselves – or risk being forgotten altogether T he problem with revitalising efforts is that it is easy enough to transform the downtown area in a city where the business is booming – but quite hard to pull it off if local economy is suffering and money is Photo: City of Seinäjoki / Seppo Kari City centres have traditionally held an important role in society, but motorisation and emergence of shopping centres away from city centres has meant that downtown is no longer the only game in town. However, the city centres are not badly armed in this fight: authenticity and history work in the favour of downtown hubs. Still, shopping centres have succeeded in offering a wellbalanced mix in a compact setting, and city centres are under constant pressure to keep evolving. scarce to begin with. Also, there are a range of players in the city centres – property owners, tenant companies, residents, city planners, customers – and it can be exceedingly difficult to see eye to eye on some issues. Tekes-funded Kautas project sought to find out, what makes city centres tick – why do people go there (or why don’t they)? Through involvement from University of Jyväskylä, University of Tampere as well as Nordicum 15