Nordicum - Real Estate Annual Finland 2012 | Page 52

Closer to Heaven Airport cities are providing a glimpse of a more dynamic future Airports have long ago ceased being just airports. Serving as gateways for the transportation of goods and people from one region or country to another is passé – the new, much broader concept for an airport designates it as a business destination in its own right. These new airborne hubs serve as economic engines for their region and local communities, possessing also national significance. T he new concept hasn’t forsaken the traditional aeronautical services, but really the talk of the town is everything outside the core: new non-aeronautical functions and revenue drivers are steadily emerging, which challenge our view of the traditional airport. From developing real estate into commercial assets and transforming terminals into fully functioning shopping malls to expanding logistics and distribution chains, the buzz of the industry is diversification. 50 Nordicum The old adage “location, location, location” reigns supreme here. As airports are typically surrounded by hundreds or even thousands of hectares of undeveloped land due to, for instance, environmental reasons, real estate players have come to recognise that many international airports are sitting on a potential goldmine. What this means is that office blocks, hotels, convention centres, medical facilities, casinos, free trade zones and even entertainment and theme parks can be built within or just beyond the airport fence to generate new sources of revenue for the airport operator. All Together Now One of the new aerial power players is Aviapolis, born around the Helsinki-Vantaa International Airport in Finland. What makes Aviapolis significant also in international comparison is that this airport city was among the earliest and most ambitious pro-