Nordicum - Real Estate Annual Finland 2011 | Page 43

Tapiola Group:

Beauty Treatment
for Tapiola Centre
The Tapiola Commercial Centre will be completely
revitalised with the advent of the new metro line. One of
the key corporate players in the area, Tapiola Group, is
keen on developing commercial premises on Merituulentie
street. Vesa Immonen, Managing Director of KiinteistöTapiola, says that he is glad to see that the metro project is
now well on its way.

T

apiola Group is aiming to
place specialty stores –
featuring top fashion, beauty &
health services and entertainment – in the new part of the
commercial centre. The new
offering would serve as a nice
complement to the current service mix, Immonen believes.
Tapiola Group is also one
of the most significant real estate owners in the area and remains fully committed to the
neighbourhood. Immonen himself is a fan of the legendary centre: he feels that the centre is a
true marvel culturally, commercially and also historically. All
real estate investors should recognise the unique nature of the
opportunities presented here,
he says.
“The Tapiola Centre has
already established itself, but it
still engaged in an intense devel-

opment phase with regards to its
services, traffic and living environments.”
Immonen recognises that
the metro is a crucial element of
the development process. Making all the pieces of the puzzle fit
optimally (parking, bus terminal, new shopping galleries etc.)
is a big challenge. For the best
results, the commercial and cultural elements must be presented in a balanced manner.
“In the end, this transition
will also boost the attractiveness of the area for residential
purposes.”
Immonen adds that the residents, corporate players and real estate owners of the area – as
well as the City – look at these
things from different angles.
“In one way or another, we
must be able to bring all these
perspectives together.” b

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