Nordicum - Real Estate Annual Finland 2010 | Page 14

SELLING FINLAND The Family Plan Marketing wiz Petteri Kilpinen explains how Finland can become the next Silicon Valley Marketing an entire country is one tall order – but the upside of nation branding is so appealing that most countries simply can’t resist. In Finland, the nation branding team headed by Jorma Ollila – of (mostly) Nokia fame – has been honing its strategies for a year now. Especially the Finnish media has been keen on the subject, but the members of Ollila’s team have not been very forthcoming with their work so far. Photo: Finnish Tourist Board´s Imagebank / Matti Kolho 12 Nordicum