Nordicum - Real Estate Annual Finland 2010 | Page 14
SELLING FINLAND
The Family Plan
Marketing wiz Petteri Kilpinen explains how
Finland can become the next Silicon Valley
Marketing an entire country is one tall order – but
the upside of nation branding is so appealing that
most countries simply can’t resist. In Finland, the
nation branding team headed by Jorma Ollila – of
(mostly) Nokia fame – has been honing its strategies
for a year now. Especially the Finnish media has
been keen on the subject, but the members of Ollila’s
team have not been very forthcoming with their work
so far.
Photo: Finnish Tourist Board´s Imagebank / Matti Kolho
12 Nordicum