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5 METHODS TO ADVERTISE YOUR ONLINE BUSINESS OFFLINE
You have to admit – the online world is CROWDED with marketing messages .
It ’ s hard to start out and get noticed , and it ’ s become more difficult every day .
Ironically , some of the older methods have once again become more effective . As everyone else vies for attention online , consider doing something old school , such as …
1 : Sending Postcards When you send an email , it ’ s easily ignored or deleted . A message on social media carries even less weight .
But a real life , physical piece of mail that lands in their mailbox is something they will take notice of . And postcards are cheaper to mail than letters .
Here ’ s what to do : Decide on the goal of your postcard – do you want them to join your list ? Attend your webinar event ? Go to a sales page ?
Once you have your goal , use testing to find just the right slant for your offer . A postcard is a relatively small space , so every word and every image has got to pull its own weight . But once you find the magic mailing piece , you can continue to mail it out for months and even years , as long as it remains effective .
Know the lifetime value of your customer . This will help you determine what kind of conversion rate you need with your postcard mailers to be in profit .
Send the postcards yourself , or use a postcard mailing service . Simply Google “ postcard mailing service ” and you ’ ll find a company to match your needs . 2 : Sending Lumpy Mail What ’ s the best way to get your mailing piece to stand out ? Make it lumpy . If you ’ ve ever received a non-profit solicitation for a donation , you probably know what we ’ re talking about . They send pennies , pens , calendars , packs of greeting cards and all sorts of things to get you to open their envelope .